When I started :scale, I didn't exactly perceive it as a personal brand but over time I learnt how to push myself out of my comfort zone. I realised that the best way to connect with my audience is to show a bit more of myself. I learnt this from a very good friend of mine, Joann Lui. She's incredibly inspiring and I highly suggest you keep up with her content. Here’s a video she did for MADCon a while back.
Another great creator to follow is Joe Gannon. He’s the director of his own company and help amplify creators and their brands across multiple platforms. A while ago, he filmed a free LinkedIn series that gets you going on the basics of LinkedIn.
